|
Format |
Length |
University of Windsor Certificate |
Now, more than ever, businesses must have an engaging, efficient, and functional online presence. If you don't have the skills needed to succeed in the digital world of business, you can't compete. The E-Commerce Certificate provides learners with an enhanced understanding of how to do business online by connecting with customers, facilitating transactions, and creating a web-based storefront.
Consisting of three live, online classes, the E-Commerce Certificate covers the key topics and strategies that are required to succeed in the digital economy. Take all three to earn an E-Commerce Certificate from the University of Windsor, or take individual classes that suit your needs.
Courses
In e-commerce we have learned that customers are loyal to the experience. To create a great customer experience, we need to understand how to design and operate an e-commerce business.
The E-Commerce Business Strategy course is a series of six, three-hour classes designed to help learners understand the business side of e-commerce. In this course we will explore how to create and operate an eCommerce business, whether it is an addition to an existing business or a new business opportunity.
Learning Outcomes
Upon successful completion of the course, learners will:
- Understand the different e-commerce business models and the difference between an e-commerce Start-Up and an Online Shop
- Identify and define e-commerce business opportunities and the various methods to monetize them
- Distinguish the target market and formulate the value proposition for an e-commerce business idea
- Discover various business systems and infrastructure options needed to operate an e-commerce business
- Identify different roles and responsibilities of an e-commerce team and their relationship to the plan
- Create a high-level e-commerce Business Plan to develop a strategy to bring the business to life
In order to successfully complete the class, learners will be expected to attend interactive classes, complete 2 in-class quizzes, and submit an e-commerce business plan.
In today’s increasingly digital world, business owners must compete for customers on a variety of online channels. A well-executed digital marketing strategy and e-commerce presence has become a key differentiator in attracting/retaining customers and driving sales.
Designed for business owners who want to establish or improve their digital presence and professionals who wish to become more well-versed in digital marketing, the Digital Marketing non-credit course is delivered through six consecutive three-hour sessions, each one focusing on key topics that will provide you with the skills necessary to build and operate your digital marketing efforts. Each session will include lectures, real-world case studies and hands-on learning activities.
Learning Outcomes:
Upon successful completion of the course, learners will:
- Formulate a sales-driving plan with digital marketing and e-commerce strategies
- Understand how to use the main digital marketing channels and the key marketing technology tools required for each:
- Content marketing
- E-mail marketing (including compliance with Canadian Anti-spam legislation)
- Display and Video marketing
- Search Engine Marketing & Search Engine Optimization
- Social Media marketing
- Prepare reports and interpret basic marketing data through web analytics
In order to successfully complete the class learners will actively participate in class, complete weekly assignments and a final assignment which will comprise of a digital marketing strategy.
Website Tools for Online Sales (formerly ECOM7103, Web Management for e-Commerce), introduces the topic of web management. It focusses on a number of key topics that will provide you with the skills necessary to design and manage an e-commerce website. This is a non-credit course that is delivered through six consecutive three-hour sessions, Each session will include a mix of lectures, real-world case studies and hands-on learning activities.
Learning Outcomes
Upon successful completion of the course, learners will:
- Discover the various channels available for online sales
- Develop a high-level understanding of an e-commerce website infrastructure
- Understand UX Design principles and impact on customer journeys
- Evaluate and investigate available web-development platforms like Shopify, Wix, WordPress, etc.
- Experience building a website using a development platform
- Gather best practices for optimizing website performance and efficacy
- Learn to edit and debug using basic HTML5, CSS3 and JavaScript programming
- Review supporting technologies, third party plug-ins, and e-commerce automations (IoT, chat bots, virtual assistants)
In order to successfully complete the class, learners should actively participate in class and work together to complete weekly assignments – building towards the final assignment which will comprise of a basic e-commerce website.
Hear From Our Students
I appreciate Naveet's knowledge and his willingness to share it with us. He was always willing to explain things clearer if we didn't understand. It was a lot of information to take in for a "website newbie".
Steve was very enjoyable to listen to his classes. Very knowledgeable in his field. Very welcoming and enjoyed sharing his business experiences.
- Individuals wanting to enhance their knowledge of business operations and customer engagement
- Professionals looking to grow their small businesses through the guidance of successful business leaders
Upon completion of the certification, you will be able to:
- Successfully build out e-commerce strategic plans
- Manage digital media channels in a professional and data-informed manner
- Build out a professional website, and optimize the design for a positive user experience
Upcoming Course Schedule
There are no scheduled sections of this course. Please join our interest list for more information about new programs & upcoming sections of this learning.
Format
Credential
Learners must attend at least 80% of classes to receive a “Certificate of Completion” from the University of Windsor.
Prerequisites
Minimum admission requirements include
- Basic computer skills or course completion in fundamental computer applications such as Word
- Experience working with word processing, email and web browsing
- English language proficiency
- Successful completion of a secondary school diploma
- Some experience in business is recommended
- Working knowledge of Microsoft EXCEL
- Some post-secondary education is recommended
Verification may be requested.
Technical Requirements for Brightspace
- Learners will require access to a computer to access class materials.
- A link will be provided through email prior to the first day of class so that you will have access to all course resources and streaming functions
- Once you register for this class you will be issued a UWinID. Please activate your UWinID as soon as possible. Document your UWinID and password as you will need it to access Brightspace. If you have any issues, please contact continue@uwindsor.ca.
- Visit this site for Brightspace technical requirements
Course Fees
E-Commerce Certificate: $1,026 + HST
- Includes Digital Marketing, E-Commerce Business Strategy, and Website Tools for Online Sales
- Cannot be used with any other discount
Or, take courses individuallly at $380 + HST per course
Full refund 7 days before the start of the course, minus a $25.00 administration fee. Please review our Registration and Refund Policies for more information.
Discounts
For leaders in their organization who wish to send their team, group rates are available. Please visit our registration page for more details.
UWindsor Staff, Students, Alumni, and Hire UWindsor Partners are eligible for a discount. Email continue@uwindsor.ca for details.
Funding
OSAP-MC
- This program is eligible for the OSAP Micro-credential application (OSAPMC).
- Participants must be registered into the program prior to applying for OSAPMC.
-
Refer to the former course names when searching for the micro-credential:
-
Digital Marketing (formerly ECOM 7101 Digital Marketing and E-Commerce Strategy)
-
E-Commerce Business Strategy (formerly ECOM 7102 E-Commerce Business and Operations)
-
Website Tools for Online Sales (formerly ECOM 7103 Web Management for E-Commerce)
-
- Participants are obligated to pay their fees in full, at least 10 days before the class start date
- If you wish to withdraw from the program, you must email your drop request to our team at continue@uwindsor.ca at least one week before the course start date to receive a full refund (less the $25.00 administrative fee)
- Register for this program accordingly to allow ample time for your application to be processed. It takes approximately 10-15 business days for the OSAPMC application to be processed
Coming Soon
Instructors
Steven Javor is an accomplished leader in E-Commerce and is a pioneer of Digital Customer Experience and E-Marketing strategies.
As a digital business professional with 20+ years experience, he has built B2C and B2B strategies and solutions for major National and International brands.Steven has worked with companies such as Amazon, Walmart, Canada Post, Rogers, Bell, RBC, CTV, Home Depot and also has led 2 start-ups in the Online Retail and Digital Services verticals.
Currently, he is a Global Director of E-Commerce for a Paris based, Energy Solutions Multinational and has held leadership positions in Canada, the US and the EU. Steven is also an active member of the Academy of Television Arts and Science (Emmy Awards) and currently resides in his hometown of Toronto.
Adiela Aviram is an award-winning digital marketer and a Senior Manager in Deloitte Digital’s Advertising, Marketing and E-Commerce offering. Over the past 12 years, she has orchestrated and delivered strategies for North America’s leading brands to acquire and nurture their best customers. Adiela specializes in comprehensive digital marketing strategy and execution, with deep expertise in, paid advertising, search engine optimization (SEO), search engine marketing (SEM), E-commerce strategy, biddable (programmatic) media, paid social, display, and online video. Prior to joining Deloitte, she held senior digital marketing roles at a leading Google Analytics consultancy as well as global marketing agencies, with clients spanning several industries including retail, consumer, education, travel and public sector. She has proven experience in guiding multi-disciplinary teams and managing multiple stakeholders in successful digital marketing projects for several high-profile clients with exceptional results. As a former marketing practitioner, she possesses a nuanced understanding of the rapidly evolving marketing and e-commerce landscape.
Navneet (“Nav”) Chhajer is an accomplished marketing executive, currently leading Toronto operations for Labelium as the Managing Director. Labelium is a Digital Performance Agency specializing in e-commerce and media strategy.
Nav’s extensive experience includes senior roles at internet-first companies like Meta (Facebook), Loblaw Digital and Salesforce. He has helped hundreds of organizations adapt to the digital ecosystem and realize maximum returns from their investments in this space.
Having started his career as a developer, Nav has experience both as a technology practitioner and a business leader. This all-round experience affords him a good appreciation of the qualities that make certain e-commerce ventures more successful than others.
Nav graduated with a Computer Science (Hons.) degree from UWindsor in 2004 and recently completed his Executive MBA from The Smith School of Business at Queen’s University.
Watch: Top 10 Website Design Tips to Gain a Competitive Edge presented by Navneet Chhajer
Watch Our Information Session
E-Commerce instructors Adiela Aviram, Navneet Chhajer, and Steven Javor provide an overview of each e-commerce course with insights specific to their own career journey.
Other Learning Opportunities
Email us at continue@uwindsor.ca if you have questions - we are always happy to help.
Sign up on our Interest List to be notified about enrolment and receive updates from Continuing Education.