An introduction to the principles, concepts and techniques of marketing. A significant objective of the course is the development of a basic understanding of the marketing process and its role in the organization, and in the economy. Marketing is an exciting field of study; it taxes your basic knowledge of economics, psychology, sociology, and other business fields, as well as your powers of observation. It is a pivotal part of your business administration studies. Additional course focus will be placed upon the marketing manager’s need to make decisions with fluctuating and limited information, and better understanding client management, client decision-making, and the complexity and dynamism of marketing. Empowering you to make not only better marketing decisions but more strategic marketing decisions is critical.
Learners who successfully complete the module will be able to:
- Make decisions based upon complex, partial and competing information to best achieve organizational goals
- Engage a strategic-level of approach and analysis when making overarching decisions and then operationalize tactical choices rooted in strategy
- Assimilate multiple points of information to deduce, comprehend and shape the wisest possible decision given the depth and/or dearth of intelligence
- Explain the importance of socially responsible marketing decisions and how they benefit the social, economic and environmental fabric of a given market
Dates: Saturdays, March 6 & 13, 2021. 9:00am - 12:00pm
Fees: $375+HST - All UWindsor Alumni, students and staff are entitled to discounted fees. Contact email@example.com for more information.
Basic computer skills or course completion in fundamental computer applications such as Word
Experience working with word processing, email and web browsing
English language proficiency
Some post-secondary education (recommended)
At least 3 years related work experience (recommended)
Dr Vincent Georgie is Acting Associate Vice-President, External as well as Director of the School of Creative Arts at the University of Windsor, and a Marketing Professor at the Odette School of Business. He is the Executive Director and Chief Programmer of the Windsor International Film Festival. Originally from Montreal, Vincent holds a PhD in Marketing. Dr Georgie is an authority on the marketing of film. He participates in over countless media appearances annually with media outlets both local and national, including his annual coverage of the Oscars from Hollywood. His most recent citation was with the industry's leading publication, Variety. Vincent has worked as a marketing consultant for over 15 years in media, entertainment, consumer packaged goods, higher education, government, retail and tourism sectors.
In 2018, Vincent was named “Top 40 Under 40” for Windsor-Essex. Vincent has dedicated both his professional and personal lives to the not-for-profit sectors, and strives for community impact. Along with his brother Trevor, they are the naming sponsors of the Georgie-Odette Leadership Symposium (GOLS), a Richard Peddie Leadership Initiative at the University of Windsor. From 2013-2017, Vincent lead Graduate programs at the Odette School of Business before undertaking his latest role. In 2016, Vincent received the University's highest teaching award, that for Distinguished Contributions to University Teaching. WIFF is a partner festival of the Toronto International Film Festival. WIFF is currently Canada's largest volunteer-run film festival, selling over 42,000 paid tickets in 2019. He has recently finished leading the popular drive-in event, WIFF Under The Stars.